How to keep your matcha fresh and make the most of it

There is nothing quite like the bright, vibrant green of fresh matcha. But keeping that beautiful color and the delicate flavor that comes with it, takes a bit of care.

Making a matcha is more than just a drink. It is a mindful ritual. From how you store your powder to the tools you use to prepare it, every detail makes a difference.

Let’s walk through how to keep your matcha fresh and how to make it shine with the right matcha tools. 

Why matcha freshness matters

Matcha isn’t like regular tea leaves, it is a finely ground powder made from carefully shade-grown leaves. Once it is exposed to air, light and humidity, it starts to lose its signature bright color and sweet, umami taste.

What happens when matcha gets old: 

• The color turns dull or yellowish
• The taste becomes bitter or flat
• The aroma fades 

That is why proper storage is key if you want your matcha to stay delicious and vibrant. 

How to store matcha the right way 

Here are a few simple steps to keep your matcha in top condition:

1. Keep it airtight. Always seal your matcha tightly after use. Oxygen is the main reason it oxidizes and loses color.
2. Store it cool and dark. Avoid direct sunlight and heat. A cupboard or cool pantry works perfectly. If you live in a warm climate, you can even store sealed your matcha in the fridge, but make sure it is airtight to avoid moisture.
3. Avoid humidity. Never open your matcha tin above steaming water or in a humid kitchen. Moisture clumps the powder and ruins the texture.
4. Use it within 1 – 2 months after opening. Even premium matcha is best enjoyed fresh, that is when the flavor is at its peak. 

Our resealable package is designed to protect your matcha from air and light. Make sure you press out any extra air before closing. 

The tools that make matcha better

We offer a cermonial box on our website to enjoy and making your great matcha. Using the right tools helps you create a smoother, frothier and more enjoyable cup.

Let’s break down the essentials: 

• Bamboo whisk (Chasen) 
  The classic matcha whisk. It creates that signature frothy top and blends the powder evenly. 
• Matcha bowl (Chawan) 
  A wide bowl gives you space to whisk properly, creating a smooth, creamy texture without clumps. 
• Bamboo scoop (Chashaku) 
  A small, curved spoon designed to measure the perfect amount of matcha. 
• Sifter 
  An often-overlooked tool! Sifting your matcha before whisking removes clumps and makes the powder airy, resulting in a silky texture. 

A simple ritual for perfect matcha

1. Sift 2-3 scoops of matcha into your bowl.
2. Add a small amount of hot water (70°C - 80°C). 1:10 ratio matcha-water.
3. Whisk quickly in a W-motion until it becomes frothy.
4. Add more water or milk depending on your preference.
5. Enjoy mindfully 

By combining proper storage with the right tools, you will get the best color, flavor and energy from your YOON Matcha – every time.