About us

Welcome to YOON, your gateway to the exquisite world of premium matcha. Founded with a passion for authenticity and quality, YOON is a Belgian brand dedicated to bringing you the finest ceremonial and premium matcha directly from the heart of Uji, Japan.

Our Story

At YOON, we believe that the journey of matcha is as important as the destination. Our story begins with a deep appreciation for Japanese culture and the ancient traditions of tea cultivation. We have forged a special partnership with a small, family-owned farm in Uji, renowned for producing some of the highest quality matcha in the world. This direct relationship ensures that our matcha is sourced with care, integrity, and a personal touch.

Our Matcha

The matcha we offer is the result of centuries-old farming practices, meticulous craftsmanship, and a profound respect for nature. Grown in the fertile soils of Uji, our matcha leaves are hand-picked and stone-ground to perfection, preserving their vibrant color, rich flavor, and exceptional nutritional benefits.

We are proud to provide two distinct grades of matcha:

Ceremonial Matcha: Reserved for the most refined tea experiences, our ceremonial matcha is crafted for traditional tea ceremonies and discerning matcha enthusiasts. Its smooth, umami-rich flavor and velvety texture make it ideal for savoring in its purest form.
Premium Matcha: Perfect for everyday enjoyment, our premium matcha offers a balanced, robust and sweet flavor profile that enhances lattes, smoothies, and more. It is a versatile option for those who want to incorporate the health benefits and unique taste of matcha into their daily routine.

Our Commitment

At YOON, we are committed to sustainability, quality, and transparency. We take pride in our sustainable sourcing practices, ensuring that our matcha is produced with minimal environmental impact. By working closely with our partner farm in Uji, we support traditional farming methods and contribute to the preservation of this remarkable heritage.

Our dedication to quality means that every batch of matcha is rigorously tested for purity and potency, guaranteeing an exceptional product that meets the highest standards. We are passionate about sharing the authentic matcha experience with our customers and believe in the transformative power of this extraordinary tea.

Join Us

We invite you to join the YOON community and embark on a journey of discovery, flavor, and wellness. Whether you are a seasoned matcha aficionado or new to the world of green tea, we are here to guide you and enhance your tea experience. Explore our range of matcha products and discover the beauty and benefits of this ancient elixir.

Thank you for choosing YOON. Together, let's celebrate the art of matcha and the joy it brings to our lives.

- The YOON team