Stephanie M.
I want to give you a big compliment about your matcha. I've tried a few already but yours is sooo good! Congratulations
Verified Buyer
4.8/5 (127 reviews)

Japanese Hojicha Powder - 100g

30
Conscious & Healthy
Calm without anxiety
Daily self-care moment
1-Pack
€36,00
1-Pack
€0,72 per cup
2-Pack
€72,00
€64,80
2-Pack
You Save 10%
Most popular
3-Pack
€108,00
€91,80
3-Pack
You Save 15%
Order within for delivery by Wednesday
Japanese Quality
Fast Delivery
2,3k+ Happy Matcha Drinkers
Product Description
  • Superior taste & quality
  • Natural caffeine + L-theanine combo
  • Enhances focus
  • Stress reducing
  • Detox & skin health
  • Promoting relaxation
FREE
Includes 21 Delicious Matcha Recipes
The best 21 matcha recipes, to impress your friends & taste
About Yoon
At Yoon, we're passionate about bringing you the finest Japanese matcha, sourced directly from Uji's most respected tea gardens.

Our matcha is first-harvest, shade-grown, and stone-ground to preserve its vibrant color, smooth taste, and powerful health benefits. Every batch is lab-tested for L-theanine content to ensure you get the calm focus you deserve.
How do I prepare matcha?
Preparing matcha is simple and only takes a minute:

1. Add 1-2 teaspoons of matcha powder to your cup
2. Pour in 60ml of hot water (70-80°C)
3. Whisk vigorously in a zigzag motion until frothy
4. Add more water or milk to taste

For best results, use a traditional bamboo whisk (chasen) or an electric frother. Enjoy hot or iced!
Shipping and Returns
We offer fast, reliable shipping across Europe. Orders placed before 8pm are typically dispatched the same day.

Delivery times: 1-3 business days for most locations.
Complete your order...
Matcha Tealeaves with hand

YOON Hojicha

Because Your Body
Only Deserves The Best

Low in caffeine

Less caffeine than matcha, making it a soothing option any time of day

Great versatility

Works hot or cold, sweet or savoury goes with both treats and after meals

Clarity & Calm

Rich in antioxidants and L-theanine for clarity and calm

Roasted Japanese Green Tea

Deep, nut-like aromas created through the traditional roasting process.

Incredible Benefits

Great Taste,
Better Health

Our Hojicha delivers:

Calming Roasted Aroma

Rich in Antioxidants

Soothing, Digestive-Friendly Blend

Naturally Low in Caffeine

Why it's different:

At YOON, we stand for transparency, quality, and flavor. This premium hojicha powder is curated with the same care as our matcha

The YOON difference:

Smooth and toasty with notes of toasted nuts, caramel, and a hint of dark cocoa.

Why Choose
YOON Matcha?

Yoon
Coffee
Cheap Matcha
Coffee
Cheap Matcha
Energy Duration
6-8 hours 6-8 hours
2-3 hours
3-4 hours
2-3 hours
3-4 hours
Jitters
None None
Common
Some
Common
Some
L-theanine
High (First Harvest) High (First Harvest)
None
Low
None
Low
Taste
Smooth, Umami Smooth, Umami
Bitter
Fishy, Bitter
Bitter
Fishy, Bitter
Price per Cup
€0,79 €0,79
€0,50
€0,30
€0,50
€0,30

Perfect match with Your Japanese Hojicha Powder - 100g

Ceremonial Matcha 30g

Ceremonial Matcha 30g

€29,00
Japanese Hojicha Powder - 100g

Japanese Hojicha Powder - 100g

€36,00
Bamboo Set

Sale

Bamboo Set

€19,00

€21,00

You Save 9%
Ceremonial Matcha Set

Ceremonial Matcha Set

€90,00
Matcha preparation and serving

FAQ

Frequently Asked Questions

Yoon is a premium matcha brand dedicated to bringing authentic Japanese matcha to your daily ritual. We source directly from family farms in Uji, Japan, ensuring the highest quality and sustainability.

Start with 1-2g of matcha powder in a bowl. Add a small amount of hot water (70-80°C) and whisk in a W motion until frothy. Add more water to taste. For lattes, whisk with a small amount of water first, then add your preferred milk.

Ceremonial grade matcha is made from the youngest tea leaves, offering a smoother, more delicate flavor perfect for drinking straight. Culinary grade uses slightly older leaves with a stronger flavor, ideal for lattes, smoothies, and baking.

For traditional tea: 1-2g (½ teaspoon). For usucha (thin tea): 2g with 70ml water. For koicha (thick tea): 4g with 40ml water. For lattes: 2-3g with 250ml milk. Adjust to your taste preference.

Matcha contains caffeine (about 25-35mg per gram), so we recommend avoiding it 4-6 hours before bedtime. However, the L-theanine in matcha promotes calm alertness, making the energy boost gentler than coffee.

While a bamboo whisk (chasen) creates the best froth and prevents clumping, you can use alternatives like a milk frother, regular whisk, or even shake it in a jar. The bamboo whisk does provide the authentic experience and optimal texture.